Parade IDENTITY         


Parade is a new underwear brand that specializes in colorful and size-inclusive underwear. The founders wanted Parade to be a brand that people associate with being fun and dynamic. I created their logo and gave it flexible guidelines, as I didn't want it to feel too precious. An initial slogan for Parade was "wear it in, or wear it out," which I illustrated by creating a logo that can stand on its own or be nestled in an oval.

Client

Parade

Services

Identity
Graphic Design
Art Direction

Year

2020

Design Director

Jess Hutchison




© Jess Hutchison, 2020.

say hello! ︎︎︎ ︎︎︎ ︎︎︎



say hello! ︎︎︎ ︎︎︎ ︎︎︎

©Jess Hutchison, 2020.