Parade LAUNCH           

Parade wanted to make a special design item to mail to their community prior to launch. I designed a colorful, maximalist scarf with an alternate logo and stars. It was deemed "viral" by Seventeen Magazine and InStyle and was worn by Selena Gomez in Dazed Magazine. I also designed and animated a series of alternate logos for their community to use on socials.

Client

Parade

Services

Identity
Graphic Design
Art Direction

Year

2020

Design Director

Jess Hutchison



© Jess Hutchison, 2020.

say hello! ︎︎︎ ︎︎︎ ︎︎︎



say hello! ︎︎︎ ︎︎︎ ︎︎︎

©Jess Hutchison, 2020.